‘We Missed the Mark.’ Realtors Apologize After Bizarre Property Ad Goes Viral


Is this the best or the worst real estate ad ever?

A video made to promote a luxury property in Sydney, Australia—showing a couple performing a 50 Shades of Gray-esque dance to a bass-heavy track through the lavishly designed house—went viral after being posted on Wednesday morning.

The advertised four-bed, two-bath residence in the southwestern suburb of Padstow, according to the listing online, features “styling coupled with elegance” and a “seamless flow” — though that, perhaps, is not quite evident through the couple’s stilted choreography.

Online, some very entertained viewers of the video were quick to ask some valid questions.

Has he ever been swimming before?! He looks absolutely terrified.

— anna spargo-ryan (@annaspargoryan) April 17, 2019

What kind of person walks along their kitchen worktop with their shoes on?

— Mhairi McClymont (@MhairiScott) April 17, 2019

I just realised that guy parked his car in the driveway and then walked all the way around to get to the front door. Wouldn't he park in the garage? If he doesn't live there then he's awfully confident jumping onto somebody else's kitchen counter!

— Hel Thomson (@Helalost) April 17, 2019

The relationship between the couple was also questioned.

it absolutely owns that the woman in the wedding photo isn't the same one in the clip.

— AtticusThomas (@AtticusThomas) April 17, 2019


— Kat (@katastrophe187) April 17, 2019

And the curious layout of the property was a crucial subject of discussion: A floor plan confirms that anyone inside in the bathroom, which features a floor-to-ceiling window on one side, would have an unobstructed view of the outside — and vice versa.

also for those in this thread asking if the toilet has full line of sight to the kitchen/dining room, the answer is unequivocally yes pic.twitter.com/401KvhPqZO

— Nick Evershed (@NickEvershed) April 17, 2019

The real estate firm, LJ Hooker Bankstown, apologized for the video and said it had “missed the mark.” But Sam Nader, the agent who commissioned the advertisement, told the Guardian that he was happy with the response it got.

“Video gets attraction to the property, and the whole point of real estate is to get as many eyes as possible on the property,” Nader said.

Original Article


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