This New TVC from Safeguard is all about Encouraging Your Kids to Play & Explore 🤸‍♂️


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If you have been following the conversation around #Childhoodinthe90s and how kids today don’t play as much as before, you’d have noticed that many parents worry about their kids getting dirty and contracting germs. Safeguard antibacterial soap’s latest TVC, however, assures parents the confidence of protecting their kids from all sorts of germs as they explore the world through play.

The 30 seconds TVC themed “Childhood Non-Stop” encourages play in the development of a child’s cognitive as well as social skills.

According to Oluwaseun Balogun, Brand Manager, Safeguard, Procter & Gamble, Nigeria, stopping the kids’ play would stop their learning. Rather focus should be on protecting the young ones from germs even as they learn to explore their world through play.

His words, “We ran a poll on why parent don’t allow their kids play outside as much as we did back in the days and the result showed that many of them worry about their kids contracting germs. Their worries are valid, however, we also cannot stop kids from playing. What we can do is protect them from these germs and that is what Safeguard does. Protection from all sorts of germs for the kids and for the whole family”.

Available in 3 variants of Pure White, Lemon, and Aloe, Safeguard comes in 175g family size, 125g medium size and 70g small size.

Safeguard offers the following features:

  • Removes 99.9% of germs
  • Removes millions of germs from the skin’s surface
  • It is not harsh on the skin and is suitable for the whole family
  • Can be used for handwashing, showering, and bathing
  • Safeguard is proven to control body odour for up to 12 hours
  • Offers you superior value

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