Leading up to the disastrous Fyre Festival, the skyrocketed social media hype was led by the top models in the game, including Bella Hadid, Hailey Baldwin and, of course, Kendall Jenner.
Jenner recently opened up about promoting the fiasco in a recent New York Times profile on her family. “You get reached out to by people to, whether it be to promote or help or whatever, and you never know how these things are going to turn out, sometimes it’s a risk,” she explained.
“I definitely do as much research as I can, but sometimes there isn’t much research you can do because it’s a starting brand and you kind of have to have faith in it and hope it will work out the way people say it will.” She continued, before adding, “you never really know what’s going to happen.”
The explanation comes in the wake of two detailed documentaries on the festival via Hulu and Netflix, highlighting the business behind-the-scenes and its founder Billy McFarland, who is currently serving six years in prison.
Jenner didn't appear in the festival's promo video, but she did get paid to announce the lineup. “By some accounts, she gets paid $250,000 per post,” former Jerry Media employee Oren Acks explained in Fyre Fraud. “The point of Kendall’s post was to announce that G.O.O.D. Music was involved with the festival. But there was this huge meltdown on the Fyre side.”